-> VOUCHER 50 CHF ¦ GENTLEFITTERY40
Last week, I had the big pleasure to test „Outfittery“. This name describes a young curated shopping platform, which provides a unique online shopping experience for men. The target group is especially men, who are not willing to visit different shops on a regular basis. Anna Alex and Julia Bösch founded the company in 2012 in Germany. First, they started with the name „Shop Paul Secret“ before they changed the company name to „Outfittery“. Their targets were to integrate personality in e-commerce and to clothe men who are not interested in shopping. There’s a personal outfit expert who chooses pieces of clothing individually for each man. The customer gets the whole choice and has only to pay for the pieces he keeps while the service (consultation, delivery) is free of charge.
The process is very simple:
First, you have to fill in the short online questionnaire and answer questions about your style and the sizes. In the meantime your style gets analyzed. Your personal outfit expert contacts you afterwards on the selected appointment date. He’s going to choose the combination on the basis of your questionnaire. As soon as you received the articles you choose the ones you really like and send the rest back to Outfittery.
So what are the kinds of questions, which will be asked in the questionnaire to get your perfect combination at last? It starts with a question about the brands you like and you’re allowed to tick multiple brands of the suggested ones. It follows questions about your favorite shoe style or which outfit you’re wearing in your free time and so on. The multiple choice function allows you to focus on the different products and styles you like and you don’t have to value or think about which of the articles you like more.
After you filled in all the questions you get a result, which shows the “perfect” combination on the basis of the articles you have chosen. The employees keep in touch with you via phone, which works really well and perfectly on time. Pia was my personal shopper and she did a great, competent job.
To show you the result I got from Outfittery at its best, we looked out for a nice location and a suitable ambience, which complements the outfits. The first outfit I tried is my favorite one. I like the color match of rose and blue very much. The outfit combines casual/streetstyle in a really good way. The new (leather? Brown..) bracelet I’m wearing is from Doubleufrenk and matches perfectly with the two colors.
Photos by
Diana Kottmann
The second outfit is a bit more conventional than the first one. The combination is a plaid shirt and blue trousers. This outfit would be perfect for an after work meet&greet with some colleagues. I liked the material of both pieces very much.
Personal Review
I met fantastic, competent & lovely people from this company. It is all very relaxed and friendly. During your online shopping, you still get this sort of a familiar feeling that you don’t find often. The service they provide is fast and reliable. The phone calls with the personal shopper was on time and friendly. The packet arrived within the indicated time. The brands they come up with are absolutely great. You find articles from Strellson, Levis and other well-known brands. I’m gonna wear the shirt soon again as I liked it that much. Outfittery is the perfect solution for men who are not motivated or simply too lazy to go shopping. It’s efficient and you don’t have to waste time in waiting in queues and so on. As a fashion lover I absolutely enjoy the shop atmosphere and see the articles in front of me, touch the different materials, but I definitely fell in love with some of the pieces they’ve sent to me.
